Includes bibliographical references and index.

Health behavior in the context of public health -- A social ecological perspective -- Theories of motivation and behavior : a brief history and contemporary perspectives -- Expectancy value models -- Operant conditioning, self-regulation, and social cognitive theory -- Social influence theory : the effects of social factors on health behavior -- Diffusion of innovations theory -- Learning, teaching, and counseling -- Self determination theory and motivational interviewing -- Stage models -- Health communication and social marketing -- Communities and health promotion -- Multi-level program planning -- Program evaluation, translation, and dissemination -- The going places problem behavior prevention program : a multi-level program.