Nudge : the final edition /
Thaler, Richard H.
Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein. - Final edition. - [New York] : Penguin Books, an imprint of Penguin Random House LLC, 2021. - 384 pages
"First published in the United States of America by Yale University Press, 2008"--Title page.
Includes bibliographical references and index.
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"-- $c Provided by publisher.
9780143137009 014313700X
--Decision making - Psychological aspects. --Economics - Psychological aspects.--Consumer behavior. --Choice (Psychology) - Economic aspects.
Nudge : the final edition / Richard H. Thaler and Cass R. Sunstein. - Final edition. - [New York] : Penguin Books, an imprint of Penguin Random House LLC, 2021. - 384 pages
"First published in the United States of America by Yale University Press, 2008"--Title page.
Includes bibliographical references and index.
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society"-- $c Provided by publisher.
9780143137009 014313700X
--Decision making - Psychological aspects. --Economics - Psychological aspects.--Consumer behavior. --Choice (Psychology) - Economic aspects.