Prediction and change of health behavior : applying the reasoned action approach /
Applying the reasoned action approach
edited by Icek Ajzen, Dolores Albarracín, Robert Hornik.
- Mahwah, N.J. : L. Erlbaum Associates, c2007.
- xi, 309 p. : ill. ; 24 cm.
"This book is based on a symposium held in honor of Martin Fishbein's 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania"--P. ix.