Prediction and change of health behavior : applying the reasoned action approach / Applying the reasoned action approach edited by Icek Ajzen, Dolores Albarracín, Robert Hornik. - Mahwah, N.J. : L. Erlbaum Associates, c2007. - xi, 309 p. : ill. ; 24 cm.

"This book is based on a symposium held in honor of Martin Fishbein's 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania"--P. ix.

Includes bibliographical references and index.

0805859268 (case) 9780805859263 (case) 080586282X (paper) 9780805862829 (paper)

2007297626


Health behavior--Decision making.
Health attitudes.
Health planning--Decision making.
Health promotion.
Attitude (Psychology)
Prediction (Psychology)

RA776.9 / .P725 2007

613