TY  - BOOK
AU  - Simons-Morton,Bruce G.
AU  - McLeroy,Kenneth Riley
AU  - Wendel,Monica L.
TI  - Behavior theory in health promotion practice and research
SN  - 9780763786793 (pbk.)
AV  - RA776.9 .S54 2012
U1  - 613 23
PY  - 2012///
CY  - Sudbury, Mass.
PB  - Jones & Bartlett Learning
KW  - Health behavior
KW  - Health promotion
KW  - Health Behavior
KW  - Health Promotion
KW  - Cognition
KW  - Public Policy
KW  - Social Marketing
N1  - Includes bibliographical references and index; Health behavior in the context of public health -- A social ecological perspective -- Theories of motivation and behavior : a brief history and contemporary perspectives -- Expectancy value models -- Operant conditioning, self-regulation, and social cognitive theory -- Social influence theory : the effects of social factors on health behavior -- Diffusion of innovations theory -- Learning, teaching, and counseling -- Self determination theory and motivational interviewing -- Stage models -- Health communication and social marketing -- Communities and health promotion -- Multi-level program planning -- Program evaluation, translation, and dissemination -- The going places problem behavior prevention program : a multi-level program
ER  -